Why Online Video Is Crucial For The Success & Growth of Your Business or Brand


It's no lie that online video is the most consumed media online today, and will lend itself to being an integral part of your success tommorow.

The Power Of Video.

Whether it's a brand, business, start-up, product, or artist, whatever the endeavour, utilizing the power of video to communicate and persuade, can be one of the most effective elements as a main driving force in your sales and marketing approach to reach consumers. There is a particular added value perception that comes from having a well done promo video, or commercial, one that can have a great impact on the buying habits of your potential customers.

A well done professional video from JM Pro Creative allows a consumer to feel a deeper sense of trust and reliability from your brand. The power of video can also lend it's hand in allowing your business or brand to connect and engage with your audience from a variety of different angles. From establishing rapport, to increased conversion, and brand awareness, these are all outcomes of a successful online video campaign.

The importance of online video: Some stats for thought

[quote]52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. - Invodo Study[/quote]

[quote]Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. - Marketing Sherpa Research Institute)[/quote]

[quote]51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. - Emarketer Research Firm[/quote]

[quote]59% of senior executives prefer video over text. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. - Brainshark Marketing & Sales Solutions[/quote]

[quote]Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018. - Cisco VNI, Forecast and Methodology Whitepaper, 2013–2018, [/quote]

These are just a few quotes I've highlighted from the overwhelming number of articles, whitepapers, and stats when doing a simple search for online video marketing stats.

So, after taking a look at the above research what can we deduce? Well...Online video is everywhere, it's becoming the most consumed medium online. It also seems to be the most effective tool for marketing products, services, brands and business', and it all makes sense. Video is one of the most effective methods for inducing an emotional response; Paired with the right message, a video can excite a consumer into taking action. There is an great amount of compelling evidence that proves the role online video plays in the growth of any entity trying to build an audience of targeted consumers. With all this in mind, implementing online video should be one of the main focusses in your strategy for growth and success.

The Benefits of Online Video & Your Brand:

There are three main categories, in which producing online video can help benefit your organization. These three categories are Rapport, Conversion, and Brand Awareness. I've broken it down into point form notes into which details how online video helps in these three different aspects.

Rapport: Connecting with your audience

+ Built rapport with your target audience through video engagement + Become more memorable, leave an impression to remember + Quick and easy way to connect with mass amounts of people + Easily accessible from any network device + You'll show your keeping up with technology, not out of date, ahead of the curve + Connecting with a younger more tech savvy generation

Conversion: Increase sales, leads, fans, & followers

+ Increased visibility in search engines through video listings + Increased new traffic from various sources + Increased returning traffic + Increased content for social media outlets; + Increased, views, likes, followers, etc. + Motivate consumers to become customers, through engagement and excitement, call to action + Makes it easy for users to share and show your brand with video content. The new "word of mouth" in the digital age

Brand Awareness: Added Value Perception

+ Communicate messages, concepts and ideas through a visual medium, "Show them, instead of tell them" + Establishes the brand as an authority, expert + Shows brand integrity through the faces and people that make the clothing special. + Exclusive announcements, news, special offers + Offers more information and insight into the actual product in a way still images can't.

With all of this research, knowledge, statistics and proven benefits of online video as I've briefly outlined above, You are more than encouraged to drop us a line and find out what we can do for you in implementing online video to evolve your business or brand. Please visit the inquire page now to get started!

ResourcesJulian Meli