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Just finished the release of the promo video that we’ve been working on for the past month and a half. We set out to make a mini-narrative style promo for the all new Qriket Rewards MasterCard. From pre-production to post-production it’s been quite the journey. Working in correlation with the Qriket team, and it’s founders has been quite a fulfilling experience, and they’re doing some pretty awesome things over at their headquarters located in Toronto’s core.
For those of you unfamiliar with Qriket, it’s an app for you phone, where you can actually win and earn real money. The concept is simple. You are rewarded “spins” everyday. These spins allow you to spin the Qriket wheel. You choose either blue or gold, and if the wheel lands on your color you win the prize amount of money. What’s even better is you can collect more spins by engaging and watching ads in the Qriket feed.
The Qriket team has been hard at work asking themselves how they can take the experience one step further, and well, reward their users even more. So they set out to do something even more awesome.
After four years since Qriket’s inception, they are proud to present the Qriket MasterCard Rewards Card. How does it work? Well, now, along with engaging with ads to earn extra spins, you’ll be able to earn spins for every dollar you spend using the new Qriket card. Whats even better is if you go to participating merchants (that you can locate through the app) you can earn even more spins!
So with all that in mindm when we were first working on the pre-production ideas and goals, we wanted to create something simple that would show how the app works in correlation with the card. We came up with a really simple storyline that follows our lead actor throughout his day using the card and the app together in perfect unison.
The whole ad has a certain heart warming and fun feel to it. I think they really have something here, with a rewards card that has the potential to offer better perks than similar cards like the SPC card. Where instead of only being able to use it at participating retailers, with the Qriket card you can earn reward spins everywhere, and earn even more bonus reward spins at the partnered merchants and retailers.
The promo spot was split up into three shooting days.
Day 1: Outside & Park Shots
Day 2: Interior & Condo Shots
Day 3: Restaurant & Food Shots.
Below you can find a gallery of some photo’s that were taken, behind the scenes of Day 2 and 3 and of course see the wonderful crew in the last photo that all helped to make this a sucess!
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